Who it's for

Built for one industry, on purpose

Swift Pivot is for US home care agencies — private duty, non-medical, and the hiring and family-enquiry marketing that keeps them staffed and booked. Everything in it is shaped by that, including the parts that refuse to do what you ask.

Request access Talk to us first

Four jobs, not eight verticals

The marketing an agency actually has to do

We did not build industry landing pages for markets we do not serve. These are the four things agency owners tell us take their week.

Hiring caregivers

The hardest, most constant marketing job in home care. A hiring post that goes out inconsistently is worse than none — applicants judge responsiveness by it.

Publish openings to every network on a standing weekly cadence
A hosted application form that captures consent to text applicants
Applicants land as contacts tagged by role and service area
Follow up the whole applicant pool in one send instead of one by one

Winning families

Families researching care compare three or four agencies in an afternoon. Whoever answers first, and looks like they are still in business, gets the call.

Enquiry forms that route into one deduplicated contact record
Meta lead ads flow in as they are submitted, not exported nightly
Segment by enquiry recency so nobody gets a cold generic blast
Consent captured at the point of enquiry, with the wording on file

Keeping referral partners warm

Discharge planners, case managers and SNF social workers send you business. They forget you in about six weeks.

Tag referral partners as their own contact type
A separate segment and a separate tone from consumer marketing
Regular, low-effort touchpoints that do not need a rep in a car
The activity log shows who was contacted and when, across staff changes

Staying visible locally

Presence is cumulative. Posting five times in January and nothing until June reads as a business winding down.

Schedule a month of posts in one sitting
Per-network results so a silent failure does not become a silent month
One composer instead of logging into five apps
Edit or cancel anything scheduled before it goes out

Fit

Where it works, and where it doesn't

A straight answer saves us both a demo call.

Good fit

Private duty and non-medical home care
One office or several, under one roof
Franchisees who need their own branded presence
Agencies hiring continuously
Anyone tired of exporting CSVs between tools

Not what this is

Scheduling, EVV or caregiver dispatch
Billing, payroll or claims
An EMR or care-plan system
A HIPAA-covered platform for clinical records
A general-purpose social scheduler for any industry

More than one office

Every location is its own tenant

Multi-tenancy is not a feature we bolted on for enterprise deals — it is the foundation the product was built on, and it means separation between locations is real rather than a filter.

Per-org

Data isolation

Enforced in the database itself, not by application filters alone.

Per-org

Branding & sending identity

Each location keeps its own logo, colours and sending domain.

One login

Switch between them

Staff who work across offices switch without signing out.

Roles that mean something

Owner, admin and member. Connecting accounts, importing contacts and publishing are gated by role, and the gate is checked on the server — not by hiding a button.

Contacts never cross

A contact belongs to one location’s database. A social destination belongs to exactly one organization, so two offices cannot both claim the same Page.

Tell us about your agency

If you are not sure it fits, say so and we will tell you honestly. Nobody benefits from an agency onboarding onto the wrong tool.

Request access Contact us

Questions first? contact@swift-pivot.com

Who it's for

Built for one industry, on purpose

Request access Talk to us first

Four jobs, not eight verticals

The marketing an agency actually has to do

We did not build industry landing pages for markets we do not serve. These are the four things agency owners tell us take their week.

Hiring caregivers

The hardest, most constant marketing job in home care. A hiring post that goes out inconsistently is worse than none — applicants judge responsiveness by it.

Publish openings to every network on a standing weekly cadence
A hosted application form that captures consent to text applicants
Applicants land as contacts tagged by role and service area
Follow up the whole applicant pool in one send instead of one by one

Winning families

Families researching care compare three or four agencies in an afternoon. Whoever answers first, and looks like they are still in business, gets the call.

Enquiry forms that route into one deduplicated contact record
Meta lead ads flow in as they are submitted, not exported nightly
Segment by enquiry recency so nobody gets a cold generic blast
Consent captured at the point of enquiry, with the wording on file

Keeping referral partners warm

Discharge planners, case managers and SNF social workers send you business. They forget you in about six weeks.

Tag referral partners as their own contact type
A separate segment and a separate tone from consumer marketing
Regular, low-effort touchpoints that do not need a rep in a car
The activity log shows who was contacted and when, across staff changes

Staying visible locally

Presence is cumulative. Posting five times in January and nothing until June reads as a business winding down.

Schedule a month of posts in one sitting
Per-network results so a silent failure does not become a silent month
One composer instead of logging into five apps
Edit or cancel anything scheduled before it goes out

Fit

Where it works, and where it doesn't

A straight answer saves us both a demo call.

Good fit

Private duty and non-medical home care
One office or several, under one roof
Franchisees who need their own branded presence
Agencies hiring continuously
Anyone tired of exporting CSVs between tools

Not what this is

Scheduling, EVV or caregiver dispatch
Billing, payroll or claims
An EMR or care-plan system
A HIPAA-covered platform for clinical records
A general-purpose social scheduler for any industry

More than one office

Every location is its own tenant

Multi-tenancy is not a feature we bolted on for enterprise deals — it is the foundation the product was built on, and it means separation between locations is real rather than a filter.

Per-org

Data isolation

Enforced in the database itself, not by application filters alone.

Per-org

Branding & sending identity

Each location keeps its own logo, colours and sending domain.

One login

Switch between them

Staff who work across offices switch without signing out.

Roles that mean something

Owner, admin and member. Connecting accounts, importing contacts and publishing are gated by role, and the gate is checked on the server — not by hiding a button.

Contacts never cross

A contact belongs to one location’s database. A social destination belongs to exactly one organization, so two offices cannot both claim the same Page.

Tell us about your agency

If you are not sure it fits, say so and we will tell you honestly. Nobody benefits from an agency onboarding onto the wrong tool.

Request access Contact us

Questions first? contact@swift-pivot.com